Product news | AppsFlyer

Creative Optimization: video views metrics

Vera Kopylova — Wed, 14 Aug 2024 12:31:43 +0000

Videos views metrics are now available on your Creative Optimization Dashboard. As video views are significant engagement metrics offering in-depth analysis and insight into user interaction with creative assets, we are adding five new metrics (Video played 25% | 50%| 75% | Video view completed | Video played X%. These metrics are supported by the various partners such as Meta Ads, TikTok, Snap, Moloco and Smadex. With these metrics added, both UA (user acquisition) and creative teams can utilize AI Discovery to obtain enhanced insights and make more informed data-driven decisions.

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Protect360 AI layer protection

Vera Kopylova — Wed, 07 Aug 2024 12:30:05 +0000

Protect360 developed a new AI layer of protection bringing significant capabilities:

Rapid responsiveness >>> 8X faster fraud detection
Continuous learning >>> 14X improved deterrence + over 90% efficacy (maintaining fraud detection)
Improved accuracy and stability >>> 7X enhanced accuracy + up to 60% ‘expected’ post-attribution fraud detected in real time

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Validation rules product enhancements

Vera Kopylova — Wed, 07 Aug 2024 12:26:28 +0000

Four new validation rules capabilities added for greater customization:

1. Bulk upload a single file with multiple values

2. Apply for future apps: avoid reconfiguring each time a new app is introduced

3. Currency condition: define allowed currencies, blocking fake users who attempt to send unsupported currencies

4. Revenue condition: define app’s expected revenue ranges

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Commerce Media Network measurement

Vera Kopylova — Sun, 28 Jul 2024 19:33:24 +0000

AppsFlyer’s Data Core Platform (DCP) now enables measurement of commerce media campaigns across various platforms, providing cross-platform measurement for both onsite and offsite campaign performance. This capability empowers brands to make informed investments in this high-performing channel.

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Web campaigns to app measurement support using Google OCI + Meta CAPI

Vera Kopylova — Tue, 09 Jul 2024 19:32:14 +0000

AppsFlyer now allows sending rich mobile measurement data to Meta via Conversions API for mobile applications. Additionally, it enables to measure web campaigns to not only convert web visitors into app users but also to market apps beyond traditional app stores with accurate attribution, using web or landing pages for improved product comprehension.

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Google OCI – web campaigns for mobile app measurement support

Vera Kopylova — Tue, 09 Jul 2024 14:14:40 +0000

AppsFlyer now allows sending rich mobile measurement data to Google Ads via the Google offline conversions API (OCI), based on a new integration (Google Ads Web AKA googleads_int) which is now available for mobile Apps. It allows for accurate attribution for web campaigns to app measurment, external APK, and Google Play games for PC.

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Advanced Aggregated Reports

Vera Kopylova — Mon, 17 Jun 2024 07:21:50 +0000

With the click of a button, Advanced Aggregated Reports via Data Locker will allow you to access data freshness every 4 hours, with longer post-Install analysis for the most comprehensive aggregated data that is granular and customizable. This is an essential solution for AppsFlyer customers needing high-volume, privacy-preserving data for their internal BI.

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Shareable views in Creative Optimization

Vera Kopylova — Sun, 09 Jun 2024 07:24:08 +0000

Share your saved dashboard views to keep the team informed and aligned on the updated performance of creatives. The shared views are dynamic and reflect the business KPIs and the status of marketing efforts in real-time with all stakeholders.

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Cost import: new capabilities, new name

Vera Kopylova — Sun, 02 Jun 2024 11:48:22 +0000

With Cost Import, formerly known as “Ad Spend Ingestion”, ROI360 users now have the ability not only to import cost data but also to correct data from API connections as necessary. In addition, it is now possible to associate cost to agencies using the new agency field. These new capabilities join the existing features that include importing cost data via the AppsFlyer platform or sending it by email, with the aim of getting 100% coverage for marketing cost data in AppsFlyer for optimal ROAS optimizations. Cost Import can be utilized by advertisers and ad networks, and it is available to both ROI360 standard and advanced users.

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User management API

Vera Kopylova — Sun, 02 Jun 2024 07:27:21 +0000

Account admins can now efficiently execute various bulk actions through a dedicated API. This includes adding and deleting users, as well as retrieving user permission details. The API supports the main user management features found in the UI and includes the same error verifications.

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