What is deep linking?

Deep linking is a way of directing users straight to a specific location within an app installed on their device, bypassing the homepage or a generic landing page. This creates a seamless user experience with no need for additional navigation.

How do deep links differ from normal web links?

While both deep links and normal web links guide users to specific content, deep links navigate users to a location inside an app, as opposed to a webpage.

What problem does deep linking solve?

Deep linking streamlines the user journey by taking users directly to the relevant content inside an app. This enhances the user experience and can increase conversions, engagement, and retention.

What is deferred deep linking and how does it work?

Deferred deep linking is a form of deep linking for users who don’t already have the app installed. When they click on the link, they’ll be taken to first download the app, before continuing directly to the specific content they were interested in.

Why are mobile deep links important for app marketers?

Mobile deep links are crucial for app marketers because they offer a better, more secure user experience, lead to higher conversion rates and retention, and provide detailed metrics for evaluating campaign performance.

How do you set up deep links for your app?

Setting up deep links involves different methods depending on the operating system. It’s typically done through Universal Links on iOS, or App Links on Android. Another method is using a custom URI scheme, but this is less secure and popular.

How do you integrate deep links into your marketing campaigns?

Most mobile measurement partners (MMPs) can provide a deep-link generator, which enables you to integrate deep links into marketing campaigns without the need for developer assistance.