AppsFlyer Announces Salesforce to AppsFlyer | Data Enrichment on Salesforce AppExchange
AppsFlyer’s customers can now benefit from new consumer engagement solutions within Salesforce
San Francisco- March 26, 2024 – AppsFlyer today announced it has launched Salesforce to AppsFlyer | Data Enrichment on Salesforce AppExchange, a leading marketplace for partner apps and experts, empowering customers to join their data from Salesforce with their campaign data, measurement data, first and third party audiences data in the AppsFlyer Data Collaboration Platform, creating an enhanced dataset and the ability to create effective audiences for activation.
Salesforce to AppsFlyer | Data Enrichment is currently available on AppExchange here.
Salesforce to AppsFlyer | Data Enrichment
With this new solution, customers can tap into the joint power of AppsFlyer’s industry-leading Data Collaboration Platform, for privacy-centric data collaboration and enrichment, audience segmentation and activation, and closed-loop, omnichannel measurement and insights.
AppsFlyer’s Data Collaboration Platform leverages its industry leading Data Clean Room (DCR) and Privacy Enhancing Technologies (PETs) to offer an optimal and trusted environment that enhances collaboration between commerce or retail media networks and advertisers. Through this platform, each party taps into a flexible yet controlled environment to provision data, build segmented audiences, and activate campaigns. Once the campaigns are running, uncover unparalleled business insights utilizing the robust omnichannel measurement tools natively available within the platform.
Comments on the News
- “Commerce media is an ever-growing avenue for advertisers to effectively engage their audience,” said Edik Mitelman, General Manager of Privacy Cloud at AppsFlyer. “By providing a robust and privacy-forward data collaboration platform, we empower brands to enhance their marketing strategies and maximize their campaign performance, by enriching their first-party data with CDP/CRM and third-party data.”
- “Salesforce to AppsFlyer | Data Enrichment” is a welcome addition to AppExchange, offering a trusted environment for data collaboration and audience activation, as well as rich, closed-loop measurement tools,” said Alice Steinglass, Executive Vice President and General Manager, Platform, Salesforce. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”
About Salesforce AppExchange
Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts,
empowers companies, developers and entrepreneurs to build, market and grow in entirely new
ways. Since its launch in 2006, the platform has grown to include more than 8,000 apps and
experts, with over 12 million customer installs. AppExchange connects customers of all sizes
and across industries to ready-to-install or customizable apps and Salesforce-certified
consultants to solve any business challenge.
Salesforce, AppExchange and others are among the trademarks of Salesforce, inc.
About AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
Media Contact:
Chris Wegman-Tahan
press@appsflyer.com
