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- Custom product pages 101
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- MEASUREMENT & PRIVACY
- ASO App title
- App description
- ASO keywords
- iOS 15 ASO
- Apple App Store vs Google Play Store
- Improving app rating and reviews
- Apple Search Ads
- ASO metrics and KPIs
- App store screenshots
- Custom product pages 101
- App icon design
- 7 tactics to boost your app discovery
- Mobile app marketing
- App growth strategies
- Mobile app analytics
- App launch steps
- App pricing strategies
- App promotion 101
- App marketing strategies
- Increasing app downloads
- Bringing quality app users
- App marketing FOMO inducing stats
- App remarketing during recession
- App marketing KPIs
- The app buyer persona guide
- Machine learning in a digital age
- Mid-roll ads 101
- In-game mobile advertising
- Playable ads
- Hyper Casual games
Reports & guides
- Performance Index
- Performance Index: Country edition
- Deep linking
- App marketing
- Mobile advertising
- Connected TV
- App marketing with ChatGPT
- ASO (App store optimization)
- MMP buying guide
- Cohort analysis
- Data clean rooms
- Measuring app marketing’s true ROI
- App conversions
- Mobile commerce
- MMP data outages true cost
- App monetization
- Re-engagement in the era of privacy
- In-app advertising
- Programmatic advertising
- App engagement and user retention
- Inside SKAN
- Return on experience
- IOS 14 App Clips
- Predictive modeling for app marketers
- Mobile ad fraud
- Mobile app MarTech stack
- Incrementality for remarketing
- App uninstall
- App retention benchmarks
- CTV advertising
Glossary
- Mobile metrics
- Active user
- App Stickiness
- ARPDAU
- ARPPU
- ARPU
- Click through rate (CTR)
- Click to install time (CTIT)
- Conversion rate
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per completed view (CPCV)
- Cost per engagement (CPE)
- Cost per install (CPI)
- Cost per mille (CPM)
- Cost per view (CPV)
- Daily active users (DAU)
- Dormant users
- eCPM
- K-factor
- Lifetime value (LTV)
- Loyal user
- Monthly Active Users (MAU)
- Organic install
- Predicted lifetime value (pLTV)
- Retention rate
- Return on ad spend (ROAS)
- View through rate (VTR)
- Weekly active users (WAU)
- Measurement & attribution
- App store analytics
- App Tracking Transparency (ATT)
- Attribution modeling
- Attribution window
- Cross-device
- Device ID
- GAID (Google advertising ID)
- Identifier for Advertisers (IDFA)
- Identifier for vendors (IDFV)
- Last click attribution
- Limit Ad Tracking (LAT)
- Lookback window
- Mobile attribution
- Mobile measurement partner (MMP)
- Postback
- Probabilistic modeling
- Re-engagement
- Reattribution window
- Session
- SKAdNetwork
- View-through attribution (VTA)
- Walled garden
- Programmatic advertising
- Ad exchange
- Ad inventory
- Ad mediation
- Ad network
- Ad publisher
- Ad server
- Ad tag
- Ad unit
- Ads.txt
- App-ads.txt
- Bid request
- Demand-side platform (DSP)
- Header bidding
- In-app bidding
- Mobile interstitials
- OpenRTB
- Preferred Deals
- Programmatic guaranteed
- Real-time bidding (RTB)
- Safeframe
- Self-serve DSP
- Supply-side platform (SSP)
- White-label DSP
- Mobile fraud
- Ad stacking
- Attribution fraud
- Brand safety
- Click farms
- Click flooding
- Click fraud
- Click hijacking
- Click injection
- Device farm
- Display fraud
- Emulated devices
- Mobile ad fraud
- Phone farms
- Purchase fraud