AppsFlyer Announces Salesforce to AppsFlyer | Audience Activation on Salesforce AppExchange
AppsFlyer’s customers can now benefit from new consumer engagement solutions within Salesforce
San Francisco- March 26, 2024 – AppsFlyer today announced it has launched “Salesforce to AppsFlyer | Audience Activation” on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowering customers to create effective audiences, for retail and commerce media onsite and offsite activation.
Salesforce to AppsFlyer | Audiences Activation is currently available on AppsExchange here.
Salesforce to AppsFlyer | Audience Activation
This new solution offers a seamless method to create rich and segmented audiences. The solution enables privacy-centric data collaboration and enrichment, audience segmentation and activation, and closed-loop, omnichannel measurement and insights.
AppsFlyer’s Data Collaboration Platform utilizes its Data Clean Room (DCR) and Privacy Enhancing Technologies (PETs) to offer an secure and trusted environment for commerce or retail media networks and advertisers to provision data, build segmented audiences, and activate campaigns. Afterward, retailers and advertisers alike may utilize the platform to uncover unparalleled business insights leveraging the robust proprietary measurement tools natively built within the platform.
Comments on the News
- “In our commitment to help businesses exceed their goals and power their growth, we built an innovative and robust data collaboration platform, said Edik Mitelman, General Manager of Privacy Cloud at AppsFlyer. “By providing a flexible yet controlled platform that enables rich audience segmentation and campaign measurement, we empower users to enhance their marketing strategies and maximize their campaign performance, ultimately growing their business.”
- “Salesforce to AppsFlyer | Audience Activation” is a welcome addition to AppExchange, offering a trusted environment for data collaboration and audience activation, as well as rich, closed-loop measurement tools,” said Alice Steinglass, Executive Vice President and General Manager, Platform, Salesforce. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”
About Salesforce AppExchange
Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts,
empowers companies, developers and entrepreneurs to build, market and grow in
entirely new ways. Since its launch in 2006, the platform has grown to include more than
8,000 apps and experts, with over 12 million customer installs. AppExchange connects
customers of all sizes and across industries to ready-to-install or customizable apps and
Salesforce-certified consultants to solve any business challenge.
Salesforce, AppExchange and others are among the trademarks of Salesforce, inc.
About AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
Media Contact:
Chris Wegman-Tahan
press@appsflyer.com
