• Next in marketing
• Season 1
• Episode 22

Digiday’s Brian Morrissey on why despite privacy update, the ad industry will continue to thrive

Episode summary

Longtime Digiday Editor-in-Chief and Founder of The Rebooting, Brian Morrissey, digs into which advertising and media trends from the wild year that was 2020 will stick, and which won’t have much lasting impact in the new year.

Despite all the privacy updates and regulations, he believes that brands and ad tech companies will always find a way to adapt. Brian also discusses the parallels he sees in the recent fallout in digital publishing and the various business model pivots that industry has been through, and the still-saturated DTC brand sector.