• Next in marketing
• Season 1
• Episode 12

The TV advertising business is evolving as TV ads finally becoming more data-driven

Episode summary

Nicolle Pangis, CEO of Ampersand, discusses how traditional media companies are trying to accommodate brands who want to bring the same kind of targeting they use in digital to TV.

But, along with the pandemic, Pangis believes this shift will cause TV advertising to change radically upfront, while forcing agencies and brands to consolidate many of their ad buying operations. Pangis also talks about how big changes in consumer tracking may upend many norms in programmatic advertising.