Episode 12
39 Min listen
Sep 15, 2022
The agility of marketers during COVID-19 and the results of the streaming wars
Featuring:
Michael Kassan
CEO at MediaLink
Episode summary
In the very first Next in Marketing podcast episode ever recorded, MediaLink’s CEO, Michael Kassan explores how major marketers and media companies have had to scramble to rewrite 2020 plans in light of Covid-19.
Kassan also weighs in on the streaming wars between Netflix, HBO, NBCU and other streaming services, and how he believes the ad industry will grapple with live events like Cannes in the coming years.
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