What’s inside
A growing appetite for Food & Drink apps has driven dramatic growth in the vertical in the past several years, growing by 130% since 2018, and getting more competitive by the day.
Apps of food delivery platforms as well as quick service restaurants (QSR) have emerged as leaders in delivering convenience to users, particularly since the spread of COVID-19.
To make the most of your Food & Drink app’s potential, explore our advanced guide that covers key vertical-specific areas of mobile measurement, attribution, and marketing analytics.
We’ll also cover:
- Granular in-app event mapping
- Choosing your media sources
- Deep linking for world class onboarding
- Owned media strategy
- Recommended audience segments
- User acquisition and re-engagement best practices
