What’s inside
In the Health & Fitness vertical, convenience and personalization drive installs, engagement, and loyalty as users rely on apps to keep them on track with their wellness goals.
By giving users exactly what they want – a customized experience, anytime, anywhere – and pairing their features with wearables, apps in the vertical have driven remarkable growth in the past two years.
But the rising popularity of Health & Fitness apps has also led to intensified competition, making marketing ever more important.
To successfully market your app, our advanced guide dives deep into key topics including:
- In-app events Health & Fitness apps should configure to meet common vertical goals (e.g. driving trial and paid subscriptions)
- Deep linking for personalization and re-engagement
- How to choose your media sources
- How to measure user activity across every channel, platform, and device
- Owned media strategy
- Audience segmentation for UA and remarketing
