Episode 12
39 Min listen
Sep 15, 2022
How OpenAP is looking to break down TV advertising’s data silos
Featuring:
David Levy
CEO at OpenAP
Next in Marketing speaks to David Levy, CEO of OpenAP, a joint venture between NBCUniversal, ViacomCBS Fox and Discovery, about how the company is trying to help brands target audiences consistently across networks and platforms – and why he’s worried that too many media companies are discounting consumer experience with ads as Connected TV explodes.