Creative Optimization: video views metrics

By Vera Kopylova

Videos views metrics are now available on your Creative Optimization Dashboard. As video views are significant engagement metrics offering in-depth analysis and insight into user interaction with creative assets, we are adding five new metrics (Video played 25% | 50%| 75% | Video view completed | Video played X%. These metrics are supported by the various partners such as Meta Ads, TikTok, Snap, Moloco and Smadex. With these metrics added, both UA (user acquisition) and creative teams can utilize AI Discovery to obtain enhanced insights and make more informed data-driven decisions.

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