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26 results for "Attribution"
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Meta referrer (on device) install attribution for Android
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DV360: support for re-engagement attribution
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Advanced SEO Attribution Now Available
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Advanced SEO Attribution
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.
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Enhanced Preload attribution
Advertisers can configure our new preload engagements to get an equal attribution priority of a deterministic click, instead of automatically gaining the highest priority in the attribution waterfall.
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Cross-platform measurement and attribution
Expand your marketing activities to different platforms and reach a wider audience with the ability to measure cross-platform campaigns to non-mobile apps such as CTV, console, VR or PC.
Product news
Cross-platform equal attribution priority
A thorough analysis of cross-platform campaigns showed that, in many cases, the cross-platform engagement was the one driving the install. We rolled out the equal attribution priority to enable advertisers to configure the cross-platform impressions so they receive equal attribution priority.
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Protect360 AI layer protection
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Web campaigns to app measurement support using Google OCI + Meta CAPI
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