What’s inside
The travel space is as competitive as ever.
The newest battleground is, you guessed it – the app environment, as more and more companies now realize that to win on mobile, a mobile-optimized site is not enough.
The problem is that, although the app world offers more possibilities, it has also introduced real challenges, especially related to mobile measurement and analytics.
This guide will help marketers fly high by offering practical advice and specific use cases that are all about travel.
We’ll answer questions such as:
- Which rich in-app events to measure to meet business goals
- How to optimize user acquisition and retargeting campaigns
- How to boost user loyalty with retention and cohort reports
- How to measure your campaigns on Google
- How to compare your owned media campaigns to paid ones
