CEO blog
The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
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23 results for "Attribution"
CEO blog
Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
CEO blog
Why attribution is important for consumers
So how do consumers benefit from attribution? We can break this down into four key areas. Learn more inside.
CEO blog
The missing piece of the attribution puzzle
Find out what AppsFlyer's vision for attribution was 8 years ago and how that evolved to People-Based Attribution today.
CEO blog
How to choose the right attribution platform the first time around
Attribution data should drive every marketing decision. Do you know which 5 elements are critical to attribution platform success?
CEO blog
Are all attribution companies unbiased and independent as they claim?
There are five fundamental points to understanding what it means to be unbiased and independent in the attribution business - Learn more inside.
CEO blog
What does it really mean to be an attribution authority?
Oren Kaniel breaks down the important standard of "Attribution Authority" and shows why not every provider can live up to it.
CEO blog
2023 – challenges, opportunities, achievements – and the road ahead
AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.
CEO blog
Saying NO is focusing. Saying NEVER is a commitment
Oren Kaniel, AppsFlyer CEO, talks about the long-term commitment to customers, partners, and the entire ecosystem to stay independent and unbiased.
CEO blog
Aggregated Advanced Privacy, and the future of privacy-centric measurement
Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.
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