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Use cases

Post attribution fraud detection – was it the right move?

We started the post-attribution fraud detection journey a year ago. Learn about the market feedback and beta testing results.

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Real-time attribution data is crucial for the health of your creatives, your bidding, and audience segmentation logic.

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Learn about AppsFlyer integration with Amazon Fire TV for advanced reporting options, including in-app event measurement and custom audiences.

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We would like to clarify some common misunderstandings about SRNs and hopefully shed some light on a topic that is often misunderstood.

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Find out how AppsFlyer’s OneLink helped improved performance results when using it with universal/app links in Meta catalogs for DPA.

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Here’s how six brands use deep linking to give their app users a better experience and unlock higher performance from paid and unpaid channels.

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Learn how AppsFlyer click signature solution helped Liftoff to easily monitor blocked clicks and have a clear understanding of why they were blocked.

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In this post we want to get practical by showing you how you can quickly start building and measuring QR-to-app Experiences today.

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We've noticed a trend lately: Ad networks claimed that they were being associated with clicks that in fact were not originated from their network.

Use cases

During times of uncertainty, the constant of raw data in marketing helps app marketers optimize campaigns, save budget, and build future resilience.