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Reports & guides

Boost your app growth with SKAdNetwork

AppsFlyer and Google team up to share winning strategies and tools to effectively measure and optimize your iOS campaigns with SKAdNetwork.

Blog

SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.

Blog

The impact of Apple’s SKAN cannot be overstated. Read and learn how to optimize SKAdNetwork campaigns on Meta, Google, TikTok & Snap.

Blog

How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.

Blog

As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.

Reports & guides

In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.

Glossary

What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.

Customer stories

Find out how implementing SKAdNetwork through AppsFlyer gave Clover valuable insights, getting it ahead of the competition.

Blog

In yesterday’s WWDC 2021, Apple announced several more privacy updates for iOS, including a key update to SKAdNetwork.

Blog

Deep dive into SKAdNetwork conversion values and learn how to maximize their potential to measure and predict the value of your campaign.