Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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224 results for "LTV"
Product news
Modeled data for revenue LTV D7 with ad revenue data
SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboardAppsFlyer uses existing revenue data to model SKAN data, and then merges unique installs from both datasets to create a unified view.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Reports & guides
The State of App Marketing in India 2024
Reports & guides
It’s time to come clean – the complete data clean rooms guide
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Blog
How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Blog
Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
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