Customer stories
Unlocking UA and boosting CTR by 52% with holistic creative optimization
Learn how Ace games, through holistic creative optimization, achieve an 80% success rate on their ad creatives and increased CTR by 52%.
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110 results for "CTR"
Blog
CTR, CTI, and IPM: Optimizing the path to install conversion
In addition to post-install analytics, mobile marketers should closely monitor pre-install data to optimize install conversion. Find out why here.
Glossary
Click through rate (CTR)
What is CTR? Learn about the click-through rate formula, how it works, its difference from other marketing metrics, and understand how to improve it.
Glossary
Linear attribution
Dive into what is linear attribution. Learn how to measure it, how it compares to other attribution models, its benefits, limitations, and when to use it.
Glossary
Closed-loop attribution
Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.
Blog
SKAN vs. Sandbox: what advertisers need to know
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
Reports & guides
[Report] The State of Gaming App Marketing – 2024 Edition
Blog
Unlocking ROI: The power of collaboration in creative optimization
Uncover the power of collaboration in creative optimization to increase campaign performance and deliver a higher ROI
Glossary
Viewability
Learn all you need to know about viewability, why it's important for your ad campaigns, how to measure it and how to improve your viewability score.
Blog
What is creative fatigue and how do you combat it?
Learn all about creative fatigue and practical tips on how to identify and combat it. Check out some real life examples and best practices.
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