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Blog

Use these 5 iOS 15 features to improve your ASO

Want to improve your app store optimization & search ranking? Read our iOS 15 ASO tips that will help customers find your app & drive downloads.

Blog

Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.

Reports & guides

In its 15th edition, the AppsFlyer Performance Index explores how the unique conditions of the first half of 2022 have impacted the market

Reports & guides

To help Gaming apps understand how to navigate in the new iOS 14 reality, we held in-depth interviews with three leading experts from top studios.

Reports & guides

Apple App Clips are a significant milestone for the app industry, so we created a tutorial to help you create your first App Clip.

Blog

There appears to be an issue with iOS 13.x, causing erratic behavior when users click on Universal Links; the issue is difficult to reproduce.

Use cases

A technical guide to Apple's deep linking protocol for iOS9. Learn how to prepare your website, your app, and troubleshoot issues.

Blog

Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.

Blog

With custom product pages you can design multiple pages on the app store. Learn how and when to use CPP, and the key steps to configure them.

Blog

We gathered the industry's top experts and picked their brains on the most trending mobile marketing topics that every digital marketer has to know.