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12 results for "SKAdNetwork"

Glossary

SKAdNetwork (SKAN)

What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.

Glossary

AdAttributionKit

What is AdAttributionKit, what are its main features, and what does it mean for SKAN? Learn all you need to know in our mobile marketing glossary.

Glossary

Android Privacy Sandbox

Learn all about Android Privacy Sandbox. Find out the main goals, how it differs from ATT, and how it works and how you can prepare your app for it.

Glossary

View-through attribution (VTA)

What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.

Glossary

Differential privacy (DP)

What is differential privacy, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.

Glossary

Privacy Cloud Application (PCA)

What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.

Glossary

Re-engagement

What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.

Glossary

Device ID

What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Postback

What is a postback, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.

Glossary

Mobile measurement partner (MMP)

What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
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