Glossary
In-app
What does the term "in-app" actually mean and what are the most common types of in-app activities? Learn all about it in our mobile marketing glossary.
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Glossary
Hybrid app
When should you use a hybrid app and what are its advantages & disadvantages? Also, learn how it differs from native, web & cross-platform apps.
Glossary
App-ads.txt
How does app-ads.txt work? Formally known as Authorized Digital Sellers for Mobile Apps, this is a tool for app developers and publishers.
Glossary
In-app notifications
What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.
Glossary
Instant apps
What are instant apps and how do they work? Find out everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Privacy Cloud Application (PCA)
What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.
Glossary
App Tracking Transparency (ATT)
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.
Glossary
App stickiness
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
In-app purchase (IAP)
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.
Glossary
In-app bidding
What is in-app bidding, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
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