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62 results for "Attribution"

Glossary

Linear attribution

Dive into what is linear attribution. Learn how to measure it, how it compares to other attribution models, its benefits, limitations, and when to use it.

Glossary

Closed-loop attribution

Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.

Glossary

First-touch attribution

Read all about first-touch attribution, its benefits and limitations, how it compares to other attribution models, and when it should be applied.

Glossary

AdAttributionKit

What is AdAttributionKit, what are its main features, and what does it mean for SKAN? Learn all you need to know in our mobile marketing glossary.

Glossary

Last-touch attribution

What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.

Glossary

Attribution modeling

Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.

Glossary

View-through attribution (VTA)

What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.

Glossary

Last-click attribution

What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.

Glossary

Attribution window

What is an attribution window, and why is it important to your campaign measurement? Learn more in AppsFlyer mobile marketing glossary.

Glossary

Reattribution window

What is a reattribution window, and how is it relevant for your app marketing efforts? Find out in our mobile marketing glossary.
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