Glossary
Owned media
What is owned media, and what are the main benefits of using it? Read all about it in the AppsFlyer mobile marketing glossary.
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Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
eCPM (Effective cost per mille)
What is eCPM, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
User acquisition (UA)
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.
Glossary
Deep linking
Learn all you need to know about deep linking - Why are mobile deep links important for app marketers & how do you set up deep links for your app.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
Postback
What is a postback, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Closed-loop attribution
Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.
Glossary
First-touch attribution
Read all about first-touch attribution, its benefits and limitations, how it compares to other attribution models, and when it should be applied.
Glossary
Cost per order (CPO)
Learn about the metric cost per order including how to calculate it, the advantages of using cost per order, and tips on how to reduce yours
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