Glossary
Last-touch attribution
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.
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134 results for "App marketing"
Glossary
Ad revenue
Learn all about ad revenue, the benefits, disadvantages, how it works, the rise of programmatic advertising, and how to increase your ad revenue.
Glossary
Cost per lead (CPL)
Learn how to calculate the cost per lead, , understand why its important, compare CPL to other metrics and best practices for lowering your cost per lead.
Glossary
Retail media networks
Learn what a retail media network is, how they work, their benefits to customers, retailers, and advertisers and see some best in class examples.
Glossary
Microtransactions
Learn about the rise of microtransactions, why they are important for gaming apps and some killer examples of how to apply them.
Glossary
Android Privacy Sandbox
Learn all about Android Privacy Sandbox. Find out the main goals, how it differs from ATT, and how it works and how you can prepare your app for it.
Glossary
In-stream ads
Explore the world of instream ads, both linear and non-linear. Understand why they are valuable, their benefits, and their challenges.
Glossary
Average order value (AOV)
Understand AOV and why it's important for sustainable growth. Learn how to increase customer spend, enhance product bundles, and improve profitability.
Glossary
Purchase frequency
What is purchase frequency? Find out how to calculate it, why it's an important KPI to measure, and methods for increasing yours.
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
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