Glossary
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.
Glossary
What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.
Glossary
What is AdTech? Peek behind the curtain of targeted ads, real-time bidding, and algorithms to discover how this dynamic industry works.
Glossary
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.
Glossary
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.
Glossary
Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.
Glossary
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).
Glossary
Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.
Glossary
How does ads.txt work? Learn about its benefits, why it matters, how to create & implement it, and everything you must know on the latest update.