Glossary
In-app events
What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.
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Glossary
App store optimization (ASO)
What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.
Glossary
Linear attribution
Dive into what is linear attribution. Learn how to measure it, how it compares to other attribution models, its benefits, limitations, and when to use it.
Glossary
Universal Links
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Glossary
Return on ad spend (ROAS)
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.
Glossary
Data management platform (DMP)
Discover how a data management platform (DMP) can help you collect, organize, and activate your customer data for smart app growth.
Glossary
Media mix modeling (MMM)
How does MMM work? Read about the measurement elements, advantages & disadvantages, and learn the 4 phases of media mix modeling.
Glossary
In-game purchase
What is an in-game purchase and how does it work? Learn all you need to know inside AppsFlyer mobile marketing glossary.
Glossary
GAID (Google Advertising ID)
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.
Glossary
Identifier for vendors (IDFV)
What are mobile interstitials and how can you use them to get the most out of your campaign? Find out everything you need to know inside.
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