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134 results for "App marketing"

Glossary

Attribution window

What is an attribution window, and why is it important to your campaign measurement? Learn more in AppsFlyer mobile marketing glossary.

Glossary

Click farms

What is a click farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Click flooding

What is click flooding, how it works and how you can block it? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Cost per action (CPA)

What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.

Glossary

Cross-device

What is cross-device user behavior, and what challenges can it solve for marketers? Learn all you need to know in our mobile marketing glossary.

Glossary

Click through rate (CTR)

What is CTR? Learn about the click-through rate formula, how it works, its difference from other marketing metrics, and understand how to improve it.

Glossary

Deferred deep linking

What is deferred deep linking, and how is it different from deep linking? Learn everything you need to know in our mobile marketing glossary.

Glossary

Device ID

What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Identifier for advertisers (IDFA)

Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.

Glossary

Install referrer

What is install referrer, how does it work, and why is it important to attribution? Read all about it in the AppsFlyer mobile marketing glossary.
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