Glossary
GAID (Google Advertising ID)
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.
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Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
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Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
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SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
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Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
Glossary
Closed-loop attribution
Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.
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Earned media
What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.
Glossary
Cost per view (CPV)
What is cost per view and why do you need it? Learn to calculate CPV, how to optimize and increase it, and its differences from CPI, CPM & CPCV.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
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